Course code: WPKU201P
Subject area: Computing & Digital Technologies
Study level: Part Time
Course level: U
Social media is the connective tissue of the digital landscape. Over the years, businesses of all sizes and sectors have begun to understand this and use social for their own strategical means, joining in on the connections, conversations, and knowledge sharing that takes place every day. Whether it's building brand awareness or selling products, developing a cohesive and relevant social marketing strategy should be integral to any business' wider company goals. Ultimately, this course provides you with a firmer understanding of the different and latest techniques and tactics you can use to boost your businesses on social networks.
Please note this course is planned to be delivered online using Microsoft Teams. Access details will be sent through upon course confirmation.
In order to avoid disappointment, it is advisable to enrol at least 2½ weeks prior to the course starting. We will confirm course information two weeks prior to the start date.
Across six weeks, you will cover a wide range of topics: Week 1: An introduction to social media and engagement, what social media marketing is and how it has developed • "Where are we now?": looking at the current landscape of social channels • Understand the uses and impact of social media for businesses
Week 2: Selecting and optimising a social platform • Understand the difference between paid, earned, and owned media • Customer journeys on social • Identify the hidden costs of social media
Week 3: Developing a social media strategy – Part 1 • Understand the importance of a social media strategy • Identify the types of social media campaign • Understand the different types of KPIs and how to use them for your social media activities
Week 4 – Social listening • Develop social listening to understand customer preferences/profiles, and competitor actions • Developing community engagement • Making the most of UGC (user generated content), affiliates and influencers
Week 5: Building a content strategy and implementing a plan • Learn to build a content plan • Learn how to meet specific platform requirements • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn
Week 6: Developing a social media strategy – Part 2 • Creating a basic strategy to get you and your business started Please note – to ensure a smooth start to the course, you should have business pages on social networks set up prior to starting.
Please note there will be no classes on 01/05/2023, 08/05/2023 or 29/05/2023.
To enable you to enjoy the best online learning experience, you will require a suitable device such as laptop, or tablet. A mobile phone is not ideal for learning this way. Please email for further details OALNorthandWest@abingdon-witney.ac.uk.
Abingdon and Witney College is subject to Ofsted regulation a
16 - 18 Fee
19+ Fee
Tuition Fee: £66.00Exam Fee: £0.00
Total Cost: £66.00
19+ Reduced Fee
Tuition Fee: £0.00Exam Fee: £0.00
Total Cost: £0.00
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