Computer - Social Media for Business - Introduction

Across six weeks, you will cover a wide range of topics:

Week 1: An introduction to social media and engagement, what social media marketing is and how it has developed
• "Where are we now?": looking at the current landscape of social channels
• Understand the uses and impact of social media for businesses

Week 2: Selecting and optimising a social platform
• Understand the difference between paid, earned, and owned media
• Customer journeys on social
• Identify the hidden costs of social media

Week 3: Developing a social media strategy – Part 1
• Understand the importance of a social media strategy
• Identify the types of social media campaign
• Understand the different types of KPIs and how to use them for your social media activities

Week 4 – Social listening
• Develop social listening to understand customer preferences/profiles, and competitor actions
• Developing community engagement
• Making the most of UGC (user generated content), affiliates and influencers

Week 5: Building a content strategy and implementing a plan
• Learn to build a content plan
• Learn how to meet specific platform requirements
• Implementing a plan on Facebook, Twitter, Instagram and LinkedIn

Week 6: Developing a social media strategy – Part 2
• Creating a basic strategy to get you and your business started

Please note – to ensure a smooth start to the course, you should have business pages on social networks set up prior to starting.

Please note there will be no classes on 01/05/2023, 29/05/2023.

Tea/Coffee are available to make, with a small charge.
There is a watercooler on site making it easy to refill your water bottle.
Free parking.

Abingdon and Witney College is subject to Ofsted regulation and is required to work with all its students to make sure they understand Government initiatives around Saf