Course code: WCZR102P
Subject area: Digital Technologies
Study level: Part Time
Course level: U
7:00pm - 9:00pm
22nd Apr 2021 - 27th May 2021
01235 555 585
Social media is the connective tissue of the digital landscape. Over the years, businesses of all sizes and sectors have begun to understand this and use social for their own strategical means, joining in on the connections, conversations, and knowledge sharing that takes place every day. Whether it's building brand awareness or selling products, developing a cohesive and relevant social marketing strategy should be integral to any business' wider company goals. Ultimately, this course provides you with a firmer understanding of the different and latest techniques and tactics you can use to boost your businesses on social networks.
Across six weeks, you will cover a wide range of topics: Week 1: YouTube – How to create a business YouTube, upload videos, use tags, and gain subscribers. Cross promotion using all existing SM platforms.
Week 2: Facebook, Instagram & Twitter. An in depth look at these 3 platforms to build on existing knowledge gained from the previous social Media course E.g ‘Stories’, ‘Live videos’ etc. Integration of other digital marketing tools. Analyse and discuss social media strategies that have been implemented.
Week 3: Website – Optimising your website to make sure it is an exploited marketing tool, how to drive customers to your website using social media.
Week 4: Blogging/Vlogging – How to create the right kind of blog/vlog for your business, blog content creation, uses and limitations.
Week 5: Introduction to a general Digital Marketing Strategy and how to build in the social media strategy.
Week 6: Digital Marketing: Creating meaningful DM content such as newsletters. Please note – to ensure a smooth start to the course, you should have business pages on social networks set up prior to starting.
There are vending machines available where hot/cold drinks and snacks can be purchased. In order to reduce the use of single-use plastic water bottles/cups, there are watercoolers on site making it easy to refill your water bottle.
Abingdon and Witney College is subject to Ofsted regulation and is required to work with all its students to make sure they understand Government initiatives around Safeguarding, Prevent and Fundamental British Values. Information on these matters will be shared with you during your course.
You will also be asked to complete monitoring paperwork, which helps us to deliver course content to the highest quality.
16 - 18 Fee
Tution Fee: £66.00Exam Fee: £0.00
Total Cost: £66.00
19+ Reduced Fee
Tuition Fee: £39.60Exam Fee: £0.00
Total Cost: £39.60