Course code: WPWU202P
Subject area: Computing & Digital Technologies
Study level: Part Time
Course level: U
7:00pm - 9:00pm
20th Apr 2023 - 6th Jul 2023
01235 555 585
Social media is the connective tissue of the digital landscape. Over the years, businesses of all sizes and sectors have begun to understand this and use social for their own strategical means, joining in on the connections, conversations, and knowledge sharing that takes place every day. Whether it's building brand awareness or selling products, developing a cohesive and relevant social marketing strategy should be integral to any business' wider company goals. Ultimately, this course provides you with a firmer understanding of the different and latest techniques and tactics you can use to boost your businesses on social networks.
Please note this course is planned to be delivered online using Microsoft Teams. Access details will be sent through upon course confirmation.
In order to avoid disappointment, it is advisable to enrol at least 2½ weeks prior to the course starting. We will confirm course information two weeks prior to the start date.
You will cover a wide range of topics:
We will be covering a wide range of topics:
• YouTube – How to create a business YouTube, upload videos, use tags, and gain subscribers. Cross promotion using all existing SM platforms. • Facebook, Instagram & Twitter. An in-depth look at these 3 platforms to build on existing knowledge gained from the previous social Media course e.g. 'Stories’, ‘Live videos’ etc. • Integration of other digital marketing tools. • Analyse and discuss social media strategies that have been implemented. • Website – Optimising your website to make sure it is an exploited marketing tool, how to drive customers to your website using social media. • Blogging/Vlogging – How to create the right kind of blog/vlog for your business, blog content creation, uses and limitations. • Introduction to a general Digital Marketing Strategy and how to build in the social media strategy. • Digital Marketing: Creating meaningful DM content such as newsletters.
Please note – to ensure a smooth start to the course, you should have business pages on social networks set up prior to starting.
Please note there will be no teaching sessions on: 01/06/2023.
To enable you to enjoy the best online learning experience, you will require a suitable device such as laptop, or tablet. A mobile phone is not ideal for learning this way. Please email for further details OALNorthandWest@abingdon-witney.ac.uk.
Abingdon and Witney College is subject to Ofsted regulation and is required to work with all its students to make sure they understand Government initiatives around Safeguarding, Prevent and Fundamental British Values. Information on these matters will be shared with you during your course.
You will also be asked to complete monitoring paperwork, which helps us to deliver course content to the highest quality.
16 - 18 Fee
Tuition Fee: £121.00Exam Fee: £0.00
Total Cost: £121.00
19+ Reduced Fee
Tuition Fee: £0.00Exam Fee: £0.00
Total Cost: £0.00