Course code: WCAR102P
Subject area: Digital Technologies
Study level: Part Time
Course level: U
7:00pm - 9:00pm
2nd Nov 2021 - 7th Dec 2021
01235 555 585
Social media is the connective tissue of the digital landscape. Over the years, businesses of all sizes and sectors have begun to understand this and use social for their own strategical means, joining in on the connections, conversations, and knowledge sharing that takes place every day.
Ultimately, this course provides you with a firmer understanding of the different and latest techniques and tactics you can use to boost your businesses on social networks.
Across six weeks, you will cover a wide range of topics: Week 1: An introduction to social media and engagement, what social media marketing is and how it has developed • "Where are we now?": looking at the current landscape of social channels • Understand the uses and impact of social media for businesses
Week 2: Selecting and optimising a social platform • Understand the difference between paid, earned, and owned media • Customer journeys on social • Identify the hidden costs of social media
Week 3: Developing a social media strategy – Part 1 • Understand the importance of a social media strategy • Identify the types of social media campaign • Understand the different types of KPIs and how to use them for your social media activities
Week 4 – Social listening • Develop social listening to understand customer preferences/profiles, and competitor actions • Developing community engagement • Making the most of UGC (user generated content), affiliates and influencers
Week 5: Building a content strategy and implementing a plan • Learn to build a content plan • Learn how to meet specific platform requirements • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn
Week 6: Developing a social media strategy – Part 2 • Creating a basic strategy to get you and your business started Please note – to ensure a smooth start to the course, you should have business pages on social networks set up prior to starting.
A computer, access to internet, mobile phone. You will need to sign up to Canva or Spark to create content, both are free.
Abingdon and Witney College is subject to Ofsted regulation and is required to work with all its students to make sure they understand Government initiatives around Safeguarding, Prevent and Fundamental British Values. Information on these matters will be shared with you during your course.
You will also be asked to complete monitoring paperwork, which helps us to deliver course content to the highest quality.
16 - 18 Fee
Tuition Fee: £66.00Exam Fee: £0.00
Total Cost: £66.00
19+ Reduced Fee
Tuition Fee: £39.60Exam Fee: £0.00
Total Cost: £39.60