Computer - Social Media for Business

Course code: WCAR102P

Subject area: Digital Technologies

Study level: Part Time

Course level: U

Course details

7:00pm - 9:00pm

Tuesday

12th Jan 2021 - 23rd Feb 2021

Abingdon Campus

Contact details

enquiries@abingdon-witney.ac.uk

01235 555 585

Social media is the connective tissue of the digital landscape. Over the years, businesses of all sizes and sectors have begun to understand this and use social for their own strategical means, joining in on the connections, conversations, and knowledge sharing that takes place every day.

Whether it's building brand awareness or selling products, developing a cohesive and relevant social marketing strategy should be integral to any business' wider company goals.

This course is aimed at anyone who wants to understand Social Media for Business better and post with confidence. Great if you are thinking about up-skilling and want to move into this direction for your career or if you have a small business or if you want to see if this is a direction you would be interested in pursuing. You will be posting with confidence, creating content and exploring how you can optime your channels to grow.

Please note there will be no course on 16/02/2021

Course Content
Week 1: An introduction to social media engagement.
• Where are we now? Looking at the current landscape of social channels.
• Getting ready to post, looking at design, values and presenting yourself visually and starting to think about your brand in relation to content creation.
• Introduction to understanding engagement.

Week 2: Facebook
• How FB works, its influence and suitability.
• Best Practice in posting

Week 3: Instagram
• How IG works, its influence and suitability.
• Best Practice in posting

Week 4: LinkedIn
• How LinkedIn works, its influence and suitability.
• Best Practice in posting

Week 5: Twitter
• How Twitter works, its influence and suitability.
• Best Practice in posting

Week 6: Strategy & Implementation
• Building and developing implementation strategy for your business/service.
• How to do a Social Media Audit.


Materials Required

A computer, access to internet, mobile phone. You will need to sign up to Canva or Spark to create content, both are free.


Abingdon and Witney College is subject to Ofsted regulation and is required to work with all its students to make sure they understand Government initiatives around Safeguarding, Prevent and Fundamental British Values. Information on these matters will be shared with you during your course.

You will also be asked to complete monitoring paperwork, which helps us to deliver course content to the highest quality.

After successfully completing the course, you could move onto the 'Want to run your own Business' course to widen your knowledge and skills. Other relevant courses that would complement this course include Adobe Photoshop and Microsoft Excel.
There are no formal entry requirements for this course. A basic understanding of social networks would be beneficial. Basic level of maths and English (written and spoken) and digital literacy.

Courses can fill fast, so please enrol early to avoid disappointment. Decisions on whether a course is to run are made two weeks prior to the start date - an email will be sent to you should there be changes to your course or if it is cancelled. Please check your inbox leading up to your course, including the junk folders. For anyone without an email account, our Admissions team will phone you instead.

For the first week of the course you will need to bring a valid form of identification; this includes passport, driving licence, debit/credit card, Birth Certificate or National Insurance card.

Please note - you should be 19 years old or over at 31st August 2020 prior to starting the course.


Courses can fill fast, so please enrol early to avoid disappointment. Decisions on whether a course is to run are made two weeks prior to the start date - an email will be sent to you should there be changes to your course or if it is cancelled. Please check your inbox leading up to your course, including the junk folders. For anyone without an email account, our Admissions team will phone you instead.

For the first week of the course you will need to bring a valid form of identification; this includes passport, driving licence, debit/credit card, Birth Certificate or National Insurance card.

Please note - you should be 19 years old or over at 31st August 2020 prior to starting the course.
Courses offered by the college are fully or partly funded by the Government and the published fee takes account of this funding.

Before starting a course, the College is required to check you meet conditions relating to that funding, e.g. age, residency status within the UK/EEA, prior qualification level and employment status. In some circumstances (such as with online enrolments), these checks can only be completed after you have enrolled and paid.

If you are unable to pay in full for this course at the time of enrolment, and the course tuition fee is £300 or more, an instalment plan is available. If this is your preference, please do not enrol online but rather call the Admissions Team on 01235 216400 to enrol.

Once enrolled, Admissions will take the first instalment payment from you and pass on your details to the Finance team who will email you to set-up your payment plan. Please return a fully completed instalment plan to Finance as failure to do so could result in being withdrawn from your course.

The rules on fee reduction are complicated, we would encourage you to talk to our Admissions Team on 01235 216400 to discuss these options. You can find more information on our Fees and Bursaries page - search "Fees and Bursaries" at the top of the page.

16 - 18 Fee


19+ Fee

Tution Fee: £66.00
Exam Fee: £0.00

Total Cost: £66.00


19+ Reduced Fee

Tuition Fee: £39.60
Exam Fee: £0.00

Total Cost: £39.60

As this is a non-accredited course, there is no formal qualification. However, you will be asked to complete activities that demonstrate how you are progressing on your course.
As this is a not accredited informal methods of assessment will be used.
For example:
Observation/Demonstration
Self-assessment
Question & answer/reading
Practical exercises
1:1 tutor support