Course code: WCWR102P
Subject area: Digital Technologies
Study level: Part Time
Course level: U
7:00pm - 9:00pm
25th Feb 2021 - 1st Apr 2021
01235 555 585
Social media is the connective tissue of the digital landscape. Over the years, businesses of all sizes and sectors have begun to understand this and use social for their own strategical means, joining in on the connections, conversations, and knowledge sharing that takes place every day. Whether it's building brand awareness or selling products, developing a cohesive and relevant social marketing strategy should be integral to any business' wider company goals. Ultimately, this course provides you with a firmer understanding of the different and latest techniques and tactics you can use to boost your businesses on social networks.
Across six weeks, you will cover a wide range of topics: Week 1: An introduction to social media and engagement, what social media marketing is and how it has developed • "Where are we now?": looking at the current landscape of social channels • Understand the uses and impact of social media for businesses
Week 2: Selecting and optimising a social platform • Understand the difference between paid, earned, and owned media • Customer journeys on social • Identify the hidden costs of social media
Week 3: Developing a social media strategy – Part 1 • Understand the importance of a social media strategy • Identify the types of social media campaign • Understand the different types of KPIs and how to use them for your social media activities
Week 4 – Social listening • Develop social listening to understand customer preferences/profiles, and competitor actions • Developing community engagement • Making the most of UGC (user generated content), affiliates and influencers
Week 5: Building a content strategy and implementing a plan • Learn to build a content plan • Learn how to meet specific platform requirements • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn
Week 6: Developing a social media strategy – Part 2 • Creating a basic strategy to get you and your business started Please note – to ensure a smooth start to the course, you should have business pages on social networks set up prior to starting.
There are vending machines available where hot/cold drinks and snacks can be purchased. In order to reduce the use of single-use plastic water bottles/cups, there are watercoolers on site making it easy to refill your water bottle.
Should the Campus car park be full, please use Marriotts Walk or Woodford Way Car Parks which are a few minutes’ walk away.
Please report to Reception (Windrush Building) on arrival.
Abingdon and Witney College is subject to Ofsted regulation and is required to work with all its students to make sure they understand Government initiatives around Safeguarding, Prevent and Fundamental British Values. Information on these matters will be shared with you during your course.
You will also be asked to complete monitoring paperwork, which helps us to deliver course content to the highest quality.
16 - 18 Fee
Tution Fee: £66.00Exam Fee: £0.00
Total Cost: £66.00
19+ Reduced Fee
Tuition Fee: £39.60Exam Fee: £0.00
Total Cost: £39.60